Eight Way That Will Make You A Better Digital Marketing Master
For digital marketing professionals, a continual pursuit of education and professional development is the key to career advancement.
One of the best ways to improve your skills and knowledge is to learn from the experiences of other successful individuals who have been in your shoes before.
Many Digital Marketers have written excellent and informative books about what they’ve learned during their careers.
But with so many on the market.
it can be difficult to know which ones are worth your time and investment.
so here i have mentioned all the important components of Digital Marketing in depth to make sure you understand in a proper way.
SEO : Search Engine Optimization
we have a lot of experience helping our clients successfully increase web traffic one of the best ways to do. This is through what’s called search engine optimization or SEO
for short the goal of this content is to give you a basic overview of how search engines work so you can better understand what search engine optimization or SEO is all about.
Let’s get started.
As of today.
There are over 150 million registered websites out there on the internet. So sort through all of it.
Most of us rely on search engines to find what we want and these search engines have become so good that over 90% plus of people using the internet rely on them to find things.
Just keep in mind the concepts were discussing apply to all the other search engines do
when you search for something with Google you get back a results page and there’s lots of stuff on it.
This shows you how many websites Google found that are probably relevant to what you’re looking for !
here companies can pay Google to place ads for when people search for particular things.
But this is the section most people care about its the actual results list, which is just a list of websites that are most likely to contain what you’re looking for.
And you’ll notice this is just the first results page.
You can click down there for more now.
Here’s the important part that most people just don’t know over 94% of people that use Google only click results on this first page
if they don’t find what they’re looking for. They usually don’t bother clicking on subsequent result pages instead.
They typically prefer to just adjust their Search terms and start from scratch and of those people who do click on that first page most only click and what’s sometimes referred to as the Golden Triangle or top three or so results.
In fact about 63 percent of people just click right in there relevant to them.
They see your website in the search results. They’re going to click and visit your page and these aren’t just any VISITORS.
These are people that are looking for exactly what you offer. So of anyone they’re the most likely to convert into customers and subscribers Etc.
But if your website isn’t showing up towards the top three results or so or if it isn’t even on the first page, it’s almost like your website doesn’t exist. No one can even find it now.
For example we search for SEO and we got back about twenty three million website results.
It’s not exactly a small number.
Have you ever wondered why some websites show up on this first page and others are stuck way down at the bottom of the pile ?
Well a sites position in search results is determined by what’s referred to as page rank.
Every website has a ranking for particular Search terms or keywords in the beginning the first search engines worked by tracking all the words on web pages.
so if you search for SEO you get back a list of website containing those two keywords and website that had those words most often were ranked higher and they showed up towards the top of results Pages.
Well studies shows that sources that contain a lot of keywords didn’t necessarily mean they were more relevant.
what matter a lot more was whether those papers were cited Often by other papers.
So they applied this citation concept to web search.
They suggested websites that were backlink the lat that is to say we’re referred to Often by other websites. We’re more likely to be relevant. That’s how GOOGLE was born.
Search engines today all follow this model. They still look at your website’s keywords, but they then rank your site’s relevance on the number and quality of backlinks to it from other websites.
So think of it like this keywords, let’s Google see your site and know what it’s about backlinks determine how much Google trusts your site to be relevant.
So keywords are important because they tell Google you’re out there. but backlinks move your website up the food chain.
That’s why the search results you see are called ORGANIC or natural results.
They’re constantly changing based on what people actually do out there on the web unsurprisingly as there are these two aspects how search engines find and ring Pages.
There are 2 corresponding components to SEO.
First is the on-site component.
This is where you ensure your site is full of keywords that are relevant to what your site is about. So, for example,
if you sell cloths in your city, you want to make sure relevant keywords on your site like cloths, city name, men wear, women wear, and things like that.
The second component of SEO is called off-site SEO.
This is where you work to create backlinks to your website that originated from other sources links to your site can be created using articles Social Media blog posts discussion boards and so on.
but keep this in mind the more influential or legitimate the website is that links back to you the more effect that backlink from that side. It’s going to have on your search results ranking.
So that’s all.
SEO is super important because it helps you move to the top of relevant search results and since almost everyone relies heavily on search engines to find anything online.
SEO is the most effective way to increase traffic to your site good SEO takes time.
To learn more about SEO, feel free to give us a call
We have SEO specialist standing by to help you
Digital Marketing – Most Popular Strategy – Pay Per Click
Google Adwords (ppc)
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